Social Media
When you began your career in mental health, you probably thought Instagram would remain for wanderlust and Twitter would just be where you ranted about the state of capitalism.
Fast forward to 2021 and every business must have an online social media presence. The good news is, you don't need to be on every platform to be successful. You just need to do a great job on a few.
Use these resources which is help you use social media to build your online brand as a therapist or for your private practice.
A Therapist’s Guide to Ethical Social Media Use Good Therapy
A Psychotherapist's Guide to Facebook and Twitter: Why Clinicians Should Give a Tweet! Psychotherapy.net
Ethical Framework for the Use of Social Media by Mental Health Professionals Online Therapy Institute
Grow your private practice on Instagram with the BCC method BTN
Guidance on the use of social media BACP
Social Media Boundaries for Therapists Therapy Simple: The Official iCouch Blog
Gone are the days where Instagram was simply the domain of young adults, posting their latest holiday snaps and bougie brunches.
63% of Instagram users check the app at least once per day.
42% open the app multiple times within the same day.
Most of Instagram's users are highly engaged and your ideal market is probably scrolling right now, waiting to engage with you.
Businesses have recognised how lucrative it is to be on Instagram but many haven't quite cracked the code on how successfully leverage the platform for them.
There isn't a secret code, I'm afraid. There is hardwork, strong methods and good strategy.
The tool below shows you how to use the BCC method to grow your private practice. It is tailored to you, the south Asian therapist so login or register to learn how to build your success right here.
"Pinterest...surely that's the domain of brides-to-be searching for designer dresses which make them look like ethereal princesses? It's not for serious businesses and mental health content."
Newsflash, if you want to increase social traffic to your website and consumers, you need to be on Pinterest. Right now, it is not saturated with mental health professionals and that's a good opportunity for you to stand out!
Pinterest has also shown to be a brilliant lead generator in that most people on it discover new brands and are ready to pay. Factor in the many users who want to aspire to be a better version of themselves on there, and you're onto a winner by including Pinterest in your online strategy.
If you want to use Pinterest for you private practice or brand growth checkout the resource below.
Have you just set up your own private practice?
You may have all the skills necessary to perform therapy with your new clients, but do you have the skills to entice new clients?
Every new business needs a clear, consistent brand identity. Our graphic designer, Jessica Patel, has outlined a few tips to guide you on this journey.
Login or register to view the design tips which include getting your typography and colour palette just right.
Take a look at some of tips below to hone your podcasting skills and find out which podcasts you should be listening to as a mental health practitioner.
How to Make a Therapy Podcast Good Therapy
20 Best Therapy Podcasts to Inspire Practitioners Positive Psychology
Podcast Tips: 9 Tips for Improving Your Podcast Masterclass
The Top Podcasts for Therapists to Follow Career Karma
Podcasts for practitioners by BTN
https://docs.google.com/document/d/1a6JPq6CKfcIsyo0u6fw4P9rZT7JTw3Tolm-31GJ3PkE/edit?usp=sharing